Amazon Product Integration

1. Reach a built-in audience.  

It can take time to find an audience online, especially if you’re a new store.  It requires spending time and money on marketing, developing content, and building a reputation. Utilizing a platform like Amazon that already has a built-in audience can help you start creating a customer base and making money right away.

What kind of built-in audience are we talking about? More than 40% of Americans buy something on Amazon at least once a month, and shoppers are more likely to start shopping on Amazon than anywhere else.

Since your audience is already shopping on those platforms, it can be easier to reach them than with a brand-new website.  The people that find your products on Amazon are also searching for exactly what you have to offer, so they’re more likely to make a purchase than a cold lead that you reach through advertising.

Why encourage customers who might otherwise shop on your WooCommerce store to purchase a product on a platform that charges fees? Because, in many cases, they’re two entirely different audiences.

According to a survey conducted by CNBC, 57% of Amazon searchers buy on their platform either all or most of the time. That audience is extremely unlikely to shop on your store, so make sure you’re still able to reach those customers!

2. Add an additional stream of income.  

Author of Rich Dad Poor Dad, Robert Kiyosaki, recommends building multiple sources of income to increase overall revenue and help mitigate risk. It can also be faster to create multiple, smaller streams of income than one large stream.

There are a variety of ways that you could use additional income:

• Pay off business debts
• Save up for a major business purchase, like equipment or a new facility
• Invest in more inventory to fulfill wholesale orders
• Hire a new employee

Keep in mind that your margins will be lower on income that you make through Amazon due to the seller’s fees.

3. Take advantage of additional tools.  

Amazon comes with tools that are especially helpful if you’re just starting out, such as:

• Shipping calculators. Amazon provides shipping services that help you determine the correct shipping rates to charge. Shipping labels and so much more.
• Price recommendations. It can sometimes be hard to figure out the right pricing for your products. For many product categories, Amazon provides pricing recommendations based on recently sold items that are similar to yours.
• Shipping discounts. Amazon has negotiated shipping rates with major carriers. You can save up to 25% by shipping through their platform and print discounted labels for your packages.
• Advertising opportunities. While you can instantly connect your WooCommerce store with Google Ads, Facebook, and other platforms, advertising on Amazon comes with its own set of benefits. With Amazon, you can promote your products, your brand or your store, and you pay per click.

4. Amazon has your back.  

Marketplaces like Amazon provide seller protection that help you handle unfair claims and unpaid items.

• Reasonable claims. Amazon customers must have a good reason to file a claim. These reasons include misrepresented item condition, a product that never arrived or arrived extremely late, or an item that arrived damaged or broken.
• Remove inappropriate feedback. Amazon will remove reviews that use inappropriate language, include any personally identifiable information, or that review Amazon itself rather than your product or company.

It’s important to note, though, that there are scammers that try to take advantage of these types of marketplaces and have learned to get around the rules. Learning how to keep an eye out for warning signs and how to handle unpleasant customer situations is critical.

5. Many customers use marketplaces to check product prices.  

More customers are starting their product search on Amazon than Google, with about 55% of customers heading to Amazon first. Even if customers purchase your product from your website, they often check the price on Amazon first.

According to a CNBC study, about 90% of customers compare Amazon’s selection or pricing before making a purchase, often because of Amazon’s excellent search and filter capabilities.

And if your product isn’t there? A customer may decide not to purchase or may even purchase a competitor’s product that they find on Amazon.

6. Customers immediately trust the platforms.  

Soliciting first-time purchases can be tough if you’re a new business, only located in a specific region, or don’t have brand recognition.  Customers need to feel comfortable giving you their personal information (payment info, address, email, etc.) and money. This level of trust can take time to build!

But many of your potential customers recognize and trust Amazon. They already shop there and have an account that makes checking out fast and easy.  And there’s a certain level of security that many people have knowing that Amazon has their backs, too.