It’s tempting to focus solely on your WooCommerce store rather than expand to other marketplaces. You can retain control, connect with people who love your products, and not worry about additional fees and third parties.
But you’re missing out!
Using marketplaces like eBay in addition to your eCommerce store allows you to reach audiences you may not otherwise access and build an additional revenue stream. Plus they offer tools that are particularly useful to new store owners.
It can take time to find an audience online, especially if you’re a new store. It requires spending time and money on marketing, developing content, and building a reputation. Utilizing a platform like eBay that already has a built-in audience can help you start creating a customer base and making money right away.
More than 250 million searches are performed on eBay every single day so make sure you’re still able to reach those customers! eBay ranks as #2 eCommerce marketplace in the world and is another great reason to sell on eBay.
Since your audience is already shopping on those platforms, it can be easier to reach them than with a brand new website. The people that find your products on eBay are also searching for exactly what you have to offer, so they’re more likely to make a purchase than a cold lead that you reach through advertising.
Why encourage customers who might otherwise shop on your eCommerce store to purchase a product on a platform that charges fees? Because, in many cases, they’re two entirely different audiences.
Author of Rich Dad Poor Dad, Robert Kiyosaki, recommends building multiple sources of income to increase overall revenue and help mitigate risk. It can also be faster to create multiple, smaller streams of income than one large stream.
There are a variety of ways that you could use additional income:
Keep in mind that your margins will be lower on income that you make through eBay due to the seller’s fees.
eBay comes with tools that are especially helpful if you’re just starting out, such as:
Marketplaces like eBay and Amazon provide seller protection that help you handle unfair claims and unpaid items.
eBay also offers a variety of settings that you can turn on to protect yourself. For example, you can require immediate payment via PayPal or only allow buyers that have no history of unpaid item cases to purchase your products.
More customers are starting their product search on eBay for many different products. Even if customers ultimately purchase your product from your website, they often price check on eBay first.
And if your product isn’t there? A customer may decide not to purchase or may even purchase a competitor’s product that they find on eBay.
Soliciting first-time purchases can be tough if you’re a new business, only located in a specific region, or don’t have brand recognition. Customers need to feel comfortable giving you their personal information (payment info, address, email, etc.) and money. This level of trust can take time to build!
But the vast majority of your potential customers recognize and trust eBay. They probably already shop there and have an account that makes checking out fast and easy. And there’s a certain level of security that many people have knowing that eBay have their backs, too.
We’ve made it easy to connect your online store so let CWDSEO build you a custom WordPress WooCommerce eCommerce Store.
Not only is setup straightforward,
Allow CustomWebsiteDesignSEO.com (CWDSEO) to connect you with eBay marketplaces. Then bulk list all of your existing products on our eBay channels!
Think of eBay as tools that can help expand reach beyond your eCommerce store. While you’ll make the most profit and have the highest level of control on a platform you own, these marketplaces are a great way to find customers, build a reputation and eventually, attract a loyal following of repeat purchasers!
Begin the process today by contacting CWDSEO.